SMS

SMS refers to short text messages sent to mobile phones. They are widely used for simple notifications and marketing, especially in industries like retail, banking, and customer communications.

Advantages

• Works on virtually all mobile phones, even without internet access.

• Can reach users who don’t use mobile apps.

Disadvantages

• Limited character count for message content.

• Lacks interactivity compared to formats like push notifications or RCS.

• May come across as intrusive if messages are sent too frequently.

Basic pricing model

Charged per message sent.

Example creative specifications

• Message content: Up to 160 characters

• Sender name: Up to 11 characters