SMS

SMS is a short text message sent to mobile phones. SMS is commonly used for simple messages and advertising, especially in industries such as retail, banking, and customer communication.

Advantages

• Works on almost all phones, even without internet access.

• Can reach users who do not use mobile apps.

Disadvantages

• Limited character count for the message content.

• Lack of interactivity compared to formats like push or RCS.

• Can be perceived as intrusive if messages are too frequent.

Basic purchase model

• CPC (Cost per Click)

Example creative dimensions

• Message content: Up to 160 characters.