Monitoring deliverability, opens, clicks

To check the results of the campaign go to email -> Campaigns -> Report.

1. "Summary" tab

   This tab contains basic information about the campaign, such as:

   • Campaign name

   • Shipping time

   • Customer group and number of customers

   • HTML preview of Email creation

   • Statistics: number of messages sent (injected), opened (open), tracked clicks (track), unsubscribed (unsubscribe), and types of deliverability errors (hardbounce, spambounce, softbounce).

1. Openings This section shows charts of email openings:

   • Broken down by hour within the first 24 hours of shipment.

   • By day, for the first 7 days after shipment.

1. Clicks In this section you will find statistics on clicks on specific links in the message.

   • Ability to export clicks to an Excel file.

   • The ability to create a group of recipients who clicked a link.

1. Domain report

   • Statistics of the domains to which the campaign was sent, along with information about the domain with the highest number of opens and clicks.

1. Heat map

   • Visualization of clicks on different areas of the email creative, with color-coding of the areas that were clicked most often.

1. "Geo/tech report" tab Opening messages with a breakdown:

   • Cities

   • Countries

1. "Tools" tab

   • Ability to export undelivered messages along with the reason for non-delivery.

   • Create groups of recipients based on activity (e.g., who clicked, opened the message or who did not).

1. Statuses in reports

• OK: shows how many emails have been successfully delivered to recipients.

• Hardbounce: This indicator refers to messages that have been permanently rejected by mail servers. This usually happens when the email address is inactive or does not exist. Softbounce: This refers to messages that have been temporarily rejected. This can be due to a full mailbox, server problems or other technical difficulties.

• Spambounce: Indicates messages that have been blocked by spam filtering systems. This may be because the content of the message was deemed suspicious or the sender was marked as spam.

For a full explanation of all message statuses (Injected, OK, Softbounce, Spambounce, Hardbounce, Dropped, Deferred, Open, Track, Feedback), see Message Statuses.