# Creating e-mail campaigns
{% hint style="info" %}
**NOTE**: Before sending your campaign, make sure that your account has at least one sign-out page template (Email -> Campaigns -> Settings -> Sign-out pages). If not, create one. In addition, authorize the sending domain and add at least one sending address in the E-mail -> Common Settings -> Sender Authorization tab.
{% endhint %}
1. After logging into the panel, select the email tab, then click Email Campaigns and go to the Campaigns section.
2. Launching a new campaign:
a. In the upper right corner, press the plus sign (+) to start creating a new campaign.
b. Give your campaign a name so you can easily identify it later.
### Step 1: Email creation:
Choose a template that will be the basis of your e-mail message. You have a choice of:
* Theme templates
* Your templates
* Templates from sent campaigns
* Custom HTML code (if you have a ready-made creative)
* After selecting a template or uploading your own design, proceed to the next step.
### Step 2: Basic Data:
1. Complete the key information:
* **Message Subject:** You can use personalization, such as the recipient’s first name, by inserting the appropriate tags. You can also use the AI-powered title generation option.
* Click **Generate title**.
* Choose either **Generate based on email content** or **Generate based on description**, then click **Generate**.
* If you select **Generate based on description**, fill in the following fields:
* **Campaign type:** promotion, announcement, newsletter, event invitation, feedback or survey, re-engagement, other
* **Message tone:** natural, formal, catchy, friendly, persuasive, professional, urgent
* **Keywords:** the most important words to include in the subject line, e.g. *40% off sports accessories*
* **From address and From name:** Choose from which address and under which name the message will be sent.
2. Additional options (to the right):
* **Campaign name**
* **Campaign description:** visible only to you in the panel.
* **Progress notification (e-mail):** enter the address to which a notification will be sent about the progress of the shipment.
* **Return address:** you can modify the address to which recipients will be able to respond.
### Step 3: Recipients:
1. Select the group to which you want to send the campaign. You can select one group from those available in your database.
### Step 4: Summary:
1. Review campaign details:
* Verify the sender, message subject, and recipient group.
* Check the message preview using the email preview option.
* Send a message test.
### Step 5: Testing an email campaign
Email campaign testing is a test send of selected campaigns to selected email addresses. We recommend conducting tests before sending any email campaign.
1. Go to the **Email** tab → **Campaigns**, and click the **Select campaigns to test** button.
2. Select the campaigns you want to test by checking the appropriate boxes. You can only choose from campaigns that haven't been sent yet.
3. Once selected, click the **Send tests** button.
4. In the pop-up window, enter the test email addresses. If any selected campaign uses personalization, a Personalization section will appear. Choose the email address to simulate personalization.
### Step 6: Sending an email campaign
1. Set the date and time of shipment:
* If you want to send the campaign immediately, check **Send immediately** and click **Save and Send.**
* To set the campaign for a later date, select the date and time, click **Approve**, and then **Save** and Send.
* If you want to save the campaign for further editing, select **Save**.
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