Mobile push

Push notifications are short messages sent to users’ mobile devices, which can appear even when the app that sends them is not actively in use. They can include just text or also images and links to websites.

Advantages

• Highly effective in reaching users who have installed the app and opted in to receive notifications.

• Allows for personalization and targeting, e.g., based on location or user behavior.

• High open rates, especially when messages are well-tailored to the audience.

Disadvantages

• Requires user consent to receive notifications.

• May be seen as intrusive if sent too frequently.

Basic pricing models

• CPC (Cost per Click)

• CPM (Cost per 1,000 impressions)

• CPE (Cost per Engagement)

Example creative specifications

Notification title:

• iOS: Up to 35 characters

• Android: Up to 46 characters

Notification text:

• Before expansion (text-only): Up to 171 characters

• After expansion (iOS): Up to 250 characters

• After expansion (Android): Up to 450 characters

• With image (Android): Up to 101 characters

• With image (iOS): Up to 250 characters

Image:

• Supported formats: .JPEG, .PNG

• Minimum size: 512×256 px

• Optimal size: 1024×512 px

• Maximum size: 2048×1024 px

• Maximum file size: 1 MB