> For the complete documentation index, see [llms.txt](https://docs.messageflow.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.messageflow.com/sms/sms-campaigns/analytics-audiences-and-reports/reporting-and-analysis-of-sms-campaign-results.md).

# Reporting and analysis of SMS campaign results

The **Report** tab provides access to detailed statistics after a completed SMS campaign, allowing a full analysis of its results.

<figure><img src="/files/HRmHAPyaAcZf3hTm0ilW" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/eXgNP01t7ZkjF0vvRdpr" alt=""><figcaption></figcaption></figure>

**1. Summary**

* In the Summary tab, you will find the main information about sending SMS campaigns, such as:
  * **Campaign name**: How the campaign was named.
  * **Shipping time:** When the messages were sent.
  * **Number of recipients:** How many people received the messages.
  * **Recipient group:** To which group of contacts the campaign was sent.
  * **External ID:** external campaign identifier
  * **Headline and message content:** A preview of the content that was sent to the recipients.
* **Delivery statistics:**
  * **Delivered:** How many messages were successfully delivered.
  * **Undelivered (Non-delivered)**: The number of messages that did not reach the recipients.&#x20;
  * **WAITING status**: Messages that are still waiting for a report from the operator and their final delivery status is not yet known.

**2. Clicks:**

* Under Clicks, you can verify how many people clicked on the ide.do the link that was used in the campaign.

**3. Tools:**

In the Tools tab, there are additional operations that can help you manage your campaign results:

* **Archive non-existent contacts:** This option allows you to delete contacts that are inactive or do not exist.&#x20;
* **Export undelivered messages:** The ability to export a list of messages that have not been delivered, allowing you to further analyze and attempt to contact again. Export CSV report: Download the full campaign report in CSV format for further analysis.&#x20;
* **Create a group from the recipients who clicked the link:** You can create a new group of recipients who clicked the link to, for example, send them another message or customize an offer.&#x20;

**4. Verify link statistics with suffixes:**

* To verify link statistics with suffixes, go to: **SMS** -> **SMS Campaigns** -> **Settings** -> **Links with suffixes.**


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.messageflow.com/sms/sms-campaigns/analytics-audiences-and-reports/reporting-and-analysis-of-sms-campaign-results.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.