Contact segmentation

Segmentation is the process of dividing your contact base into smaller, precisely defined groups of recipients. This allows you to send more relevant and personalized communications, which directly translates into higher engagement and better results for your campaigns.

In MessageFlow, we offer two types of segmentation that serve different purposes:

1. Static Segmentation (Group Operations): Quick, one-time operations for combining or subtracting existing contact lists.

2. Dynamic Segments (MessageFlow Segments): An advanced tool for creating "live" lists of recipients that update automatically based on the rules and contact behaviors you define.