MessageFlow Segments

MessageFlow Segments are an advanced tool that allows you to automatically and continuously group contacts based on their attributes, behaviors, and interactions with your campaigns. Unlike static segmentation, a dynamic segment is not a fixed list but a set of rules. The recipient list is regenerated at the moment a campaign is sent, ensuring it is always up-to-date.

Important Information: The MessageFlow Segments service, especially its use of Custom Events sent via API, is an add-on feature and may be subject to additional charges.

Key benefits of MessageFlow Segments:

• Real-time targeting: Reach recipients based on their recent actions, such as abandoning a cart or clicking a specific link.

• Automated recipient group creation: A once-defined segment will always contain an up-to-date list of contacts who meet the criteria, with no need for manual imports.

• Advanced personalization: Create highly precise recipient groups based on complex combinations of declarative and behavioral data.

How dynamic segments work: data sources

Our segmentation engine can build criteria based on four main data categories:

Declarative Data (Contact Fields)

All standard and custom attributes assigned to a contact's profile, such as Email, MobilePhone, FirstName, CreateTime, or custom fields like Customer_Status.

Website Activity (Visits)

Data on contacts' interactions with your website where the MessageFlow tracking script is implemented. Examples include the URL of a visited page or the number of visits.

Note: Please confirm the functionality and availability of this feature with our support team or your account manager)

MessageFlow System Events

Events automatically generated by the platform in response to contact interactions with your campaigns, e.g., MailOpen, MailClick, SmsClick.

Custom Events (via API)

The most advanced option, allowing you to send any events from your systems (e.g., CRM, e-commerce) to MessageFlow via a dedicated API. This enables you to segment recipients based on events like product_purchased, plan_upgraded, or last_login_date, along with all the attributes of those events.

Creation and Configuration

For detailed instructions on creating and configuring dynamic segments, please refer to the Creating a new dynamic segment