Personalizing email campaigns

In the MessageFlow panel, you can personalize your email campaigns by including the recipient’s first name. To do this, simply include a first name column next to the email addresses in your imported file, as shown below:

email	first_name
[e-mail]	Piotr

Next, upload this database into the system. In the first step, make sure the fields from your file are correctly mapped to the corresponding fields in MessageFlow.

You can find step-by-step instructions on how to upload a contact database [here].

While creating your email campaign, open the Merge Tags dropdown and select First Name. This will insert the tag ##FirstName## into your email. When the message is sent, this tag will be replaced with the actual first name assigned to that specific contact.

Additionally, you can personalize emails with any custom data. To do this, first create a new custom field under Contacts → Custom Fields in MessageFlow. Then, add a column with that same field name to your contact file.

Example:

email	first_name	code	city
[e-mail]	Katarzyna	ABCDE	Warsaw
[e-mail]	Magdalena	FGHIJ	Poznań
[e-mail]	Tomasz	KLMNO	Gdańsk
[e-mail]	Piotr	PRSTU	Kraków

The column names (e.g. code, city) must exactly match the names of the custom fields you created in the MessageFlow panel.