Static segmentation

Static segmentation is the ideal solution when you want to perform a one-time operation on existing contact groups, such as merging several lists into one or subtracting one group from another. This operation results in a new, unchangeable (static) group that you can use in the future.

When should you use static segmentation?

• When you need to quickly prepare a list for a one-off campaign.

• When you need to "clean" one list of contacts that are on another (e.g., from an unsubscribe list).

• When you want to find common recipients for several different groups.

Available segmentations

You can perform several types of operations on your groups. After clicking "+ Add operation", you will see the following options:

• Add contacts from other groups: This acts as a Union. It creates a new group containing all unique contacts from the groups you select.

  • Example: You combine the "Webinar A Attendees" and "Webinar B Attendees" lists to create a single, common mailing list.

• Remove contacts from other groups: This acts as a Difference. It creates a new group that contains contacts from the main group, but without those that are also in the second, specified group.

  • Example: From the "All Customers" group, you remove contacts from the "Made a Purchase in June" group to send an offer only to those who haven't bought anything yet.

• Add contacts based on filters: Allows you to add contacts to a new group that meet specific conditions (e.g., have the SMS channel blocked).

• Remove contacts based on filters: Allows you to remove contacts from a new group that meet specific conditions.

• Split group by percentage: Allows you to randomly divide one group into several smaller, percentage-defined parts (e.g., for A/B testing).