Monitoring deliverability, opens, clicks
To check the results of the campaign go to email -> Campaigns -> Report.
"Summary" tab
This tab contains basic information about the campaign, such as:
Campaign name
Shipping time
Customer group and number of customers
HTML preview of Email creation
Statistics: number of messages sent (injected), opened (open), tracked clicks (track), unsubscribed (unsubscribe), and types of deliverability errors (hardbounce, spambounce, softbounce).
Openings This section shows charts of email openings:
Broken down by hour within the first 24 hours of shipment.
By day, for the first 7 days after shipment.
Clicks In this section you will find statistics on clicks on specific links in the message.
Ability to export clicks to an Excel file.
The ability to create a group of recipients who clicked a link.
Domain report
Statistics of the domains to which the campaign was sent, along with information about the domain with the highest number of opens and clicks.
Heat map
Visualization of clicks on different areas of the email creative, with color-coding of the areas that were clicked most often.
"Geo/tech report" tab Opening messages with a breakdown:
Cities
Countries
"Tools" tab
Ability to export undelivered messages along with the reason for non-delivery.
Create groups of recipients based on activity (e.g., who clicked, opened the message or who did not).
Statuses in reports
OK: shows how many emails have been successfully delivered to recipients.
Hardbounce: This indicator refers to messages that have been permanently rejected by mail servers. This usually happens when the email address is inactive or does not exist. Softbounce: This refers to messages that have been temporarily rejected. This can be due to a full mailbox, server problems or other technical difficulties.
Spambounce: Indicates messages that have been blocked by spam filtering systems. This may be because the content of the message was deemed suspicious or the sender was marked as spam.
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