Segmentation

Push notification segmentation is based on the creation of a set of conditions that contacts must meet in order to be included in a segment. The segment can be either dynamic, which will change depending on the transmission of data (update of contact data), or static, which will not change.

Example: Want to send a push notification to users who are currently browsing women's pants? If your application provides us with relevant data regularly, the segment will be dynamically updated - users who meet the criterion will be automatically included in the audience. Segmentation provides unlimited possibilities, based on the data provided by the application, so campaigns can be precisely targeted and updated in real-time.