Tips for creating a campaign

Once you have prepared all the necessary data to create a Brand Bot, see what other information and materials you should have in order to create an RCS campaign.

Definition of objectives

• Identify your communication goals (e.g., marketing messages and promotions, transactional messages, customer service).

• Learn about RCS formats and features such as multimedia, two-way messaging, brand interactions and real-time analytics.

• Consider how RCS can improve customer service, especially during peak periods such as Black Friday or holiday periods.

Adapt the way you communicate to the capabilities of your audience

Before sending a campaign, check who among your recipients has the ability to receive RCS messages. You can easily check this information in our system. For those who still can't receive the RCS campaign, schedule an alternate communication such as SMS.

First message

Your first message must be well planned, determine whether your campaign should be non-conversational or conversational. In the former case, you can either plan a one-way communication consisting of a basic RCS message (160 characters) or an opportunity-rich single message consisting of: graphics, video and a CTA that will redirect your customers to where you want your campaign to end.

If you choose to communicate with the goal of interacting with the user, plan your first message so that the content encourages the user to enter the conversation. The RCS channel allows you to suggest products, services or ask questions, provide answers through suggestion buttons.

Keep the rhythm

The richness of RCS allows you to send users multiple messages or response suggestions, but be sure to plan your campaign so that it doesn't overwhelm your audience. Send messages that are attractive and understandable to the user. A clear message encourages users to respond, and the consistency and rhythm of your campaign builds user trust.

Large images and a lot of suggestion buttons can take up a lot of screen space. So pay attention to how much information the user has to scroll through to read the entire message. In the beginning, it's better to plan, a shorter, action-oriented marketing campaign, rather than an elaborate trail that can overwhelm your audience.

Suggesting answers and actions

Suggesting answers makes it easier for users to interact with Brand Bot, they provide an effective method of directing conversations to an optimal path leading to a specific goal, allowing you to plan scenarios for conversations with customers. In addition to suggested answers, you can use the suggested actions option, directing users to a specific location, such as your online store, a map with directions to the desired location, a QR code or back to the beginning of the conversation.

Configure your technical environment

• Provide integration with CRM and marketing automation tools to set the stage for personalized, data-driven messaging.

• Use MessageFlow's cross-channel communication platform to make RCS integrate seamlessly with other channels such as email, Mobile Push notifications and OTT messaging apps.

Ensure regulatory compliance and data privacy

• Confirm compliance with relevant data protection regulations (e.g., RODO) and ensure proper collection of consents.

• Implement secure opt-in and opt-out mechanisms to respect customer preferences.

Run, monitor and improve

• Implement the RCS campaign and monitor performance with the analytics provided.

• Optimize based on user feedback, performance data and changing customer behavior, especially during high-traffic periods such as Black Friday or holiday periods.